For banks and credit unions, search ads are all about intent. More than any other digital channel, search ads allow banks to target prospects who are actively researching financial services with the intent to purchase. When people use search engines lik
Many accounting firms are not aware of new capabilities that Google has added around targeting affluent users, and users who are currently in the market for accounting/tax/CPA services. With Google Search, Youtube, and Google’s Display Network becoming in
With CallRail and Google Analytics you can create an integrated solution that includes CallRail's comprehensive lead tracking and Google Analytics for website reporting. With these tools you can answer your questions and hone your business/marketing.
Property sellers are targeted based on user behavior that indicates they are in the market to sell a property. This usually involves searches like “sell my house fast,” “what is the value of my home” and “listing real estate agent.” They can also be targe
our goal with display advertising is to target in-market prospects who are showing purchasing intent, just as we do with our search ads. We do via two methods…. ‘In-Market Content’ is where the user appears to be in the market for your product or servic
Property buyers are targeted based on user behavior that indicates they are in the market to purchase a home or other property. This usually involves searches like “homes for sale in Boston,” “single family homes 20145” and “affordable condos in
Most financial advisors are not aware of new capabilities that Google has added around targeting affluent users, and users who are currently in the process of choosing an advisor. With Google Search, Youtube, and Google’s Display Network becoming increasi
Many real estate agencies are not aware of the new capabilities that Google has added around targeting users who are currently in the market for real estate services. With Google Search, YouTube, and Google’s Display Network becoming increasingly prominen
Most insurance agencies are not aware of new capabilities that Google has added around targeting affluent users, and users who are currently in the process of making a buying decision. With Google Search, Youtube, and Google’s Display Network becoming inc
“In-Market” keywords have a high level of commercial intent. The search term indicates that the user is actively looking for a service provider. On the other hand, “Research” keywords are a more general inquiry into a topic. For Research keywords, it is e
